Aditya Birla Fashion & Retail and Aditya Birla Digital Fashion Ventures (ABDFVL), a wholly owned subsidiary of the Company, have executed a Shareholders' Agreement (SHA) and Share Subscription Agreement (SSA) with ServiceNow Ventures Holdings, Inc. on 13 August 2025, for investment into ABDFVL, by way of 0.0001% non-cumulative, participating compulsorily convertible preference shares (“CCPS”) for an amount up to ~ Rs 437 crore.